Atturo Tire: The Underdog in the Tire Industry Making Big Strides

In a sector dominated by long-standing giants like Michelin, Goodyear, and Bridgestone, standing out as a lesser-known tire manufacturer is no small feat. Atturo Tire has managed to do just that, by carving out a niche within the tire industry and demonstrating an ongoing commitment to quality, innovation, and affordability. This article will delve into the history, ethos, and product range of Atturo Tire to offer an in-depth look at this emerging company.

History & Founding

While not as old as some of its competitors, Atturo Tire has been in operation for a substantial amount of time, having its roots in the early 21st century. Founded with the vision to provide quality, affordable tires, especially in specialized markets such as off-road and performance tires, Atturo has managed to create a brand name synonymous with durability and value for money.

Ethos and Core Principles

Focus on Niche Markets

Rather than competing head-on with industry giants, Atturo opted for a different strategy. It chose to focus on niche markets like off-road vehicles, SUVs, and light trucks, thereby satisfying a demand that was not completely met by the big players.


One of the core principles that guide Atturo Tire is making products affordable. The company constantly strives to produce quality tires without the premium price tag, ensuring that a larger segment of consumers can have access to safe and reliable products.

Quality and Innovation

Despite the affordability of their products, Atturo does not compromise on quality. Using state-of-the-art manufacturing techniques and materials, coupled with rigorous testing, the company ensures that its tires meet or exceed industry standards.

Product Range

Trail Blade Series

Inspired by the design of a knife blade, the Trail Blade series is designed for off-road enthusiasts. These tires offer optimal performance on rugged terrains and are constructed to withstand extreme conditions.

AZ Series

Primarily targeted at SUVs and crossovers, the AZ series focuses on smooth ride quality and excellent traction, both on and off the road.

Commercial Tires

Understanding the unique needs of commercial vehicle operations, Atturo also offers a range of tires designed for durability, longevity, and fuel efficiency.

Distribution and Customer Service

One of the most compelling aspects of Atturo Tire is its customer-centric approach. The company has invested in a global distribution network that ensures product availability across different parts of the world. Moreover, Atturo places great emphasis on after-sales service, including offering warranties that truly protect consumer interests.

Community and Environmental Initiatives

Atturo is conscious of its social and environmental responsibilities. The company follows eco-friendly manufacturing practices and is committed to reducing its carbon footprint. Furthermore, it actively participates in community service and social welfare programs, contributing a percentage of its profits to charitable initiatives.


Atturo Tire might not have the century-long history or massive market share like some of its competitors, but it has carved out a respectable space for itself in the tire industry. By focusing on niche markets, maintaining affordability, and not compromising on quality, Atturo has not just survived but thrived. Its growth trajectory points to a future where it might not be just an underdog, but a leading player setting industry standards.