Uniroyal: A Tire-Making Legacy Spanning Over a Century

Uniroyal is one of the oldest and most established names in the tire industry. Founded in the late 19th century, the brand has been a significant player in the automotive world for well over a century. Though it may not possess the immediate name recognition of some other tire manufacturers like Goodyear or Michelin, Uniroyal has a long and storied history of innovation, reliability, and value for money. This article delves into the history, products, and innovations that have made Uniroyal a staple in the tire market.

A Glimpse into the Past: The Formation of Uniroyal

The roots of Uniroyal can be traced back to 1892, when it was established as the United States Rubber Company in Naugatuck, Connecticut. Initially, the company was involved in manufacturing rubber products like footwear, mechanical belts, and fire hoses. It wasn't until 1892 that they produced their first rubber tire for bicycles. The company's venture into the automotive tire market came shortly after the turn of the century as automobiles started becoming more commonplace. During the 20th century, the United States Rubber Company underwent several transformations, both in terms of its name and its product offerings. In 1961, the company officially changed its name to Uniroyal, Inc., symbolizing the company’s commitment to excellence in tire production.

Innovations and Milestones

Uniroyal has been at the forefront of tire technology throughout its history. It was one of the first companies to introduce a number of innovative products and designs that set industry standards:
  • The 'Keds' Phenomenon: Uniroyal was responsible for creating the first sneaker, branded as Keds, in 1916. This product was revolutionary in its time and remains iconic in the footwear industry today.
  • Lifesaver Radial Tires: In 1967, Uniroyal introduced the Lifesaver Radial, which was known for its steel-belted radial design. This new kind of tire significantly increased tread life and improved traction, setting a new industry standard.
  • The Tiger Paw Series: One of Uniroyal’s most recognized tire lines, the Tiger Paw series, was introduced in 1961. It was the chosen tire for the Ford Mustang in 1964, solidifying Uniroyal’s reputation as a top-tier tire manufacturer.
  • RainForce Technology: Uniroyal has made considerable advancements in developing tires optimized for wet conditions. Their RainForce technology offers enhanced grip and handling on wet roads, further establishing the brand as a leader in innovation.


Uniroyal offers a comprehensive range of tire options for various types of vehicles, including:
  • Passenger Tires: Designed for comfort, efficiency, and safety.
  • Truck and SUV Tires: Engineered to handle heavy loads and tough terrains.
  • Commercial Tires: Built for durability and long-lasting performance for commercial vehicles.
  • Specialty Tires: Custom-designed tires for specific applications, including agricultural and industrial use.

Global Footprint and Partnerships Uniroyal operates globally, with its products available in North America, Europe, and other parts of the world. In 1990, Michelin acquired Uniroyal-Goodrich, giving Uniroyal an even more extensive global presence. This partnership has allowed Uniroyal to benefit from Michelin’s extensive research and development capabilities, while maintaining its brand identity.


Though Uniroyal may not be the first name to come to mind when people think of tires, its lasting contributions to the industry can't be ignored. From the early days of rubber manufacturing in Connecticut to becoming a global tire brand, Uniroyal has consistently focused on innovation, reliability, and quality. Its rich history and comprehensive product offerings make it a brand worth considering for anyone in the market for new tires.